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Pipfruit
HortResearch, Pipfruit New Zealand, the Associated International Group of Nurseries (AIGN), based in the United States, and Apple and Pear Australia have formed a company, Prevar™ Limited, to take pipfruit varieties to the global market.
In the past 20 years, an estimated $20 million of industry and Government money has been spent on pipfruit breeding in New Zealand, which produced new apples such as 'Pacific Rose™' and 'Jazz™', aimed at keeping New Zealand ahead of the competitive international market.
Prevar™ Limited integrates all facets of the pipfruit business – pipfruit breeding, testing of selections, management of intellectual property and a pathway to market. It is able to license new varieties anywhere in the world.
Prevar™ Limited was launched in July 2004 and is based in New Zealand.
Apart from future new varieties that will be licensed by Prevar™ Limited, ENZA has an exclusive global proprietary position for Scifresh (Jazz™), Scirose (Pacific Rose™), Sciearly (Pacific Beauty™), and Scired (Pacific Queen™ ).
Contact Allan White
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