Our breeding work involves developing customised products based on our fruit germplasm and breeding new cultivars with novel consumer-driven attributes. This includes activity in genetics, breeding, gene mapping, evaluation of new cultivars and gene discovery.
We use conventional breeding techniques to create new cultivars and we are increasingly using our genomics resources to develop new and more efficient methods, such as the application of marker assisted selection (MAS). The multi-disciplinary approach from consumer preference research to genomics research provides a strong basis for the continued development of competitive new cultivars.
Potential new cultivars are evaluated extensively at several sites in New Zealand as well as overseas under different climatic conditions. The production development stage involves the market testing of selections and development of protocols that help growers and exporters to achieve maximum production and optimal fruit quality in the market place.
Our capabilities cover the following fields:
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